The lyricism structure itself is fairly simplistic – never varying much beyond AABB or ABAB – but simplistic on purpose in that it’s designed to ride with the beat as versus weaving in and out of it. Now to be real, if you find bragging about gunplay and “keeping it real” tiresome or uninteresting, this isn’t the album for you. As such there is plenty to find entertaining, such as “Dis Bitch, Dat Hoe” featuring Crunchy Black and Ludacris, to the bass drop heavy “Slang & Serve” by T-Rock, to the equally thumping “Mean Mug” featuring La Chat. La Chat provides a lot of the comic relief by playing the “trick hoe” role which feminists and social activists alike will find disagreeable – but this ISentertainment after all. The songs on this “soundtrack” vary from comedic dissertations to typically hardcore Southern bravado, from “Baby Mama” in the former sense to the Lord Infamous solo “O.V.” in the latter. This sound proves why Three 6 has been stringing gold and platinum albums back to back for years running. Even the sound of the basic pager ring going off has a surprisingly melodic sound in this mix. Multiple layers of audio are sandwiched together: a catchy pager ringtone that’s emphasized with keyboards, a wavering symphonic backdrop, a thumping bassline, and a drum track which is subdued enough to tie it all together without overpowering the other pieces. The opening song “2-Way Freak” is a perfect example of the sophistication of their sound. Not surprisingly, beats are the biggest strength of this album. With hit after hit such as “Tear Da Club Up”, “Who Run It” and “Sippin’ on Some Syrup” the Hypnotize Minds family has added their uniquely different style of Southern hip-hop to the national rap diaspora that bumps in Range Rovers from coast to coast. What makes this a Three 6 album ultimately is the production, which is done entirely in-house by DJ Paul and Juicy ‘J’, a.k.a “Da Super Producers.” That braggadocious title is actually quite apt – these producers/rappers are the TRUE Tennessee Titans. The majority of songs are either by or mainly feature Three 6’s rappers in various combos, but other artists like Ludacris, Project Pat, and T-Rock are found throughout. On the other hand, this is not strictly a Three 6 Mafia album.
There’s a not inconsiderable chance most people who buy this album may never even see the associated film. This isn’t a theatrical release though – the “Choices” movie is straight to VHS and DVD. Ostensibly this is a “soundtrack” for the movie “Choices” by Three 6 Mafia and Hypnotize Minds Entertainment. Categorizing this album is a tough call, even before writing a review.
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